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Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157

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Kumar, V.; Swaminathan, Srinivasan - In: Journal of retailing 81 (2005) 1, pp. 1-14

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Kumar, V.; Bohling, Timothy R.; Ladda, Rajendra N. - In: Industrial marketing management : the international … 32 (2003) 8, pp. 667-676

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Kumar, V.; Shah, Denish; Venkatesan, Rajkumar - In: Journal of retailing 82 (2006) 4, pp. 277-294

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Kumar, V. - In: Marketing research : a magazine of management and … 18 (2006) 3, pp. 41-46

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Kumar, V.; Ganesh, Jaishankar; Echambadi, Raj - In: The journal of product innovation management : an … 15 (1998) 3, pp. 255-268

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Ganesh, Jaishankar; Kumar, V.; Subramaniam, Velavan - In: Journal of the Academy of Marketing Science 25 (1997) 3, pp. 214-228

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Ganesh, Jaishankar; Kumar, V. - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 328-337

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Kumar, V.; Pereira, Arun - In: Journal of the Academy of Marketing Science 23 (1995) 3, pp. 155-169

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Boley, D.; Gini, M.; Gross, R.; Han, E.-H.; Hastings, K.; … - In: Decision support systems : DSS ; the international journal 27 (1999) 3, pp. 329

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