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Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea
Ha, Hong-Youl; Janda, Swinder; Park, Sang-Kyu - In: International marketing review 26 (2009) 2, pp. 198-220
Persistent link: https://www.econbiz.de/10008234955
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A longitudinal study of online non-relationship intentions
Ha, Hong-Youl; Janda, Swinder - In: The service industries journal 31 (2011) 3, pp. 343-355
Persistent link: https://www.econbiz.de/10008811721
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Development of brand equity: evaluation of four alternative models
Ha, Hong-Youl; Janda, Swinder; Muthaly, Siva - In: The service industries journal 30 (2010) 6, pp. 911-929
Persistent link: https://www.econbiz.de/10008417760
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A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong-Youl; Janda, Swinder; Muthaly, Siva K. - In: European journal of marketing : EJM 44 (2010) 7, pp. 997-1017
Persistent link: https://www.econbiz.de/10008437649
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Predicting consumer intentions to purchase energy-efficient products
Ha, Hong-Youl; Janda, Swinder - In: The journal of consumer marketing 29 (2012) 7, pp. 461-470
Persistent link: https://www.econbiz.de/10010036853
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An empirical test of a proposed customer satisfaction model in e-services
Ha, Hong-Youl; Janda, Swinder - In: The journal of services marketing 22 (2008) 5, pp. 399-408
Persistent link: https://www.econbiz.de/10008093031
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The effects of advertising spending on brand loyalty in services
Ha, Hong-Youl; John, Joby; Janda, Swinder; Muthaly, Siva - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-692
Persistent link: https://www.econbiz.de/10008927762
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An empirical test of a proposed customer satisfaction model in e-services
Ha, Hong-Youl; Janda, Swinder - In: The journal of services marketing 22 (2008) 4-5, pp. 399-408
Persistent link: https://www.econbiz.de/10008105456
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Alternative explanations of business-to-business relationships : the relational case between web-based companies and traditional channel partners in South Korea
Ha, Hong Youl - In: Asian business & management 9 (2010) 1, pp. 149-171
Persistent link: https://www.econbiz.de/10009868098
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Does gender moderate the effect of online concerns on purchase likelihood?
Janda, Swinder - In: Journal of internet commerce 7 (2008) 3, pp. 339-358
Persistent link: https://www.econbiz.de/10009853568