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Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints
Hémar-Nicolas, Valérie; Gollety, Mathilde - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10009840628
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How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Hemar-Nicolas, Valérie; Ezan, Pascale; Gollety, Mathilde; … - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10010089415
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The dilemma of flavor and color in the choice of packaging by children
Gollety, Mathilde; Guichard, Nathalie - In: Young consumers : insight and ideas for responsible … 12 (2011) 1, pp. 82-91
Persistent link: https://www.econbiz.de/10008851488
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Social interactions as support for learning about food: the case of the French school cafeteria
Damay, Coralie; Ezan, Pascale; Gollety, Mathilde; … - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 110-121
Persistent link: https://www.econbiz.de/10009164563
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Mise au point d'échelles - Validation d'une échelle de mesure du lead user.
Bécheur, Amina; Gollety, Mathilde - In: Revue française du marketing (2006) 206, pp. 29-40
Persistent link: https://www.econbiz.de/10007948530
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Vers la gestion anticipée d'un rappel de produit
Gollety, Mathilde; Guichard, Nathalie; Lehu, Jean-Marc; … - In: Revue française de gestion : hommes et techniques (2005) 154, pp. 21-38
Persistent link: https://www.econbiz.de/10007955210