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DeSarbo, Wayne S.
29
Desarbo, Wayne S.
10
Madrigal, Robert
9
Jedidi, Kamel
6
Wedel, Michel
6
Grewal, Rajdeep
5
Degeratu, Alexandru M.
3
Fong, Duncan K.H.
3
Ramaswamy, Venkatram
3
Saxton, M.Kim
3
Young, Martin R.
3
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2
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2
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2
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2
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2
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2
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2
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Ahearne, Michael J.
1
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1
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Boush, David M.
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing research : JMR
7
Journal of modelling in management
6
Strategic management journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Psychology & marketing
2
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing
1
Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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OLC EcoSci
ECONIS (ZBW)
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RePEc
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Exploring the Demand Aspects of Sports Consumption and Fan Avidity
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009966548
Saved in:
2
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne S.
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10008887290
Saved in:
3
Construct Validity of Spouses' Relative Influence Measures: An Application of the Direct Product Model
Madrigal, Robert
;
Miller, Christopher M.
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10006153958
Saved in:
4
Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation
Madrigal, Robert
;
Kahle, Lynn R.
- In:
Journal of travel research : a quarterly publication of …
32
(
1994
)
3
,
pp. 22-28
Persistent link: https://www.econbiz.de/10006946291
Saved in:
5
It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen
;
Madrigal, Robert
- In:
International journal of advertising : the quarterly …
41
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009976495
Saved in:
6
Social Identity Effects in a Belief-Attitude-Intentions Hierarchy: Implications for Corporate Sponsorship
Madrigal, Robert
- In:
Psychology & marketing
18
(
2001
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10006980501
Saved in:
7
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
Madrigal, Robert
;
Boush, David M.
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 538
Persistent link: https://www.econbiz.de/10008052687
Saved in:
8
ARTICLES - The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 13-24
Persistent link: https://www.econbiz.de/10008120059
Saved in:
9
It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009844411
Saved in:
10
Disaggregate market share response models
Desarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Ahearne, …
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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