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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10010082235
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Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 72-84
Persistent link: https://www.econbiz.de/10010082239
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Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10010082251
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10009890140
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The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29
Persistent link: https://www.econbiz.de/10009890184
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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10010148465
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On the intersection of marketing history and marketing theory
Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009870772
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The General Theory of Marketing Ethics: A Revision and Three Questions
Hunt, Shelby D.; Vitell, Scott J. - In: Journal of macromarketing : examining the interactions … 26 (2006) 2, pp. 143-153
Persistent link: https://www.econbiz.de/10007386966
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Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of marketing education : JME 28 (2006) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10007270420
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Alliance Competence, Resources, and Alliance Success: - Conceptualization, Measurement, and Initial Test
Jay Lambe, C.; Spekman, Robert E.; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 30 (2002) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10006151686