Narrow search
Showing 1 - 10 of 24
Cover Image
Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States
Lascu, Dana-Nicoleta; Manrai, Lalita A.; Manrai, Ajay K.; … - In: International business review : the official journal of … 15 (2006) 6, pp. 641-659
Persistent link: https://www.econbiz.de/10007384995
Cover Image
A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe
Manrai, Lalita A.; Manrai, Ajay K.; Lascu, Dana-Nicoleta - In: International business review : the official journal of … 10 (2001) 5, pp. 517-550
Persistent link: https://www.econbiz.de/10005949008
Cover Image
Marketing opportunities and challenges in emerging markets in the new millennium: a conceptual framework and analysis
Manrai, Lalita A.; Manrai, Ajay K. - In: International business review : the official journal of … 10 (2001) 5, pp. 493-504
Persistent link: https://www.econbiz.de/10005949010
Cover Image
PAPERS - Interactive effects of country of origin and product category on product evaluations
Manrai, Lalita A.; Lascu, Dana-Nicoleta; Manrai, Ajay K. - In: International business review : the official journal of … 7 (1998) 6, pp. 591-616
Persistent link: https://www.econbiz.de/10005972152
Cover Image
Marketing in Romania: The Challenges of the Transition from a Centrally-planned Economy to a Consumer-oriented Economy
Lascu, Dana-Nicoleta; Manrai, Lalita A.; Manrai, Ajay K. - In: European journal of marketing : EJM 27 (1993) 11-12, pp. 102
Persistent link: https://www.econbiz.de/10006106379
Cover Image
Book reviews - Global perspective in cross-cultural and cross-national consumer research
Manrai, Lalita A.; Manrai, Ajay K.; Turley, Darach - In: Journal of the Market Research Society : JMRS 41 (1999) 1, pp. 97-100
Persistent link: https://www.econbiz.de/10006699806
Cover Image
Effects of Cultural-Context, Gender, and Acculturation on Perceptions of Work versus Social-Leisure Time Usage
Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of business research : JBR 32 (1995) 2, pp. 115-128
Persistent link: https://www.econbiz.de/10006742267
Cover Image
Comprehension of Info-Aid Supers in Television Advertising for Social Ideas: Implications for Public Policy
Manrai, Lalita A.; Manrai, Ajay K.; Murray, Noel - In: Journal of business research : JBR 30 (1994) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10006744795
Cover Image
A field study of customers’ switching behavior for bank services
Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of retailing and consumer services 14 (2007) 3, pp. 208-215
Persistent link: https://www.econbiz.de/10007599018
Cover Image
Cross-Cultural and Cross-National Consumer Research in the Global Economy of the Twenty-First Century
Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of international consumer marketing 23 (2011) 3, pp. 167-181
Persistent link: https://www.econbiz.de/10009988430