Narrow search
Showing 1 - 10 of 14
Cover Image
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique; Olavarrieta, Sergio; Hidalgo, Pedro; … - In: Journal of business research : JBR 64 (2011) 3, pp. 286-292
Persistent link: https://www.econbiz.de/10008812656
Cover Image
Comparative advertising effectiveness in Latin America: evidence from Chile
Manzur, Enrique; Uribe, Rodrigo; Hidalgo, Pedro; … - In: International marketing review 29 (2012) 3, pp. 277-299
Persistent link: https://www.econbiz.de/10009976956
Cover Image
Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket
Olavarrieta, Sergio; Hidalgo, Pedro; Manzur, Enrique; … - In: Journal of business research : JBR 65 (2012) 12, pp. 1759-1766
Persistent link: https://www.econbiz.de/10010046452
Cover Image
Customer retention and price matching: The AFPs case
Hidalgo, Pedro; Manzur, Enrique; Olavarrieta, Sergio; … - In: Journal of business research : JBR 61 (2008) 6, pp. 691-696
Persistent link: https://www.econbiz.de/10007991389
Cover Image
Customer retention and price matching: The AFPs case
Hidalgo, Pedro; Manzur, Enrique; Olavarrieta, Sergio; … - In: Journal of business research : JBR 61 (2008) 6, pp. 691-697
Persistent link: https://www.econbiz.de/10008883597
Cover Image
Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo; Manzur, Enrique; Hidalgo, Pedro - In: Journal of business research : JBR 66 (2013) 10, pp. 1787-1790
Persistent link: https://www.econbiz.de/10010132268
Cover Image
Ad Agencies' Performance and Role in Providing Communication Services in Chile, Japan, and the United States - Ad managers' thoughts on sourcing marketing communication services an...
Griffin, Tom; McArthur, David; Yamaki, Toshio; Hidalgo, … - In: Journal of advertising research 38 (1998) 5, pp. 65-76
Persistent link: https://www.econbiz.de/10006520923
Cover Image
Research Note: Sample size in content analysis of advertising: The case of Chilean consumer magazines
Uribe, Rodrigo; Manzur, Enrique - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 907-921
Persistent link: https://www.econbiz.de/10010043474
Cover Image
Desempeño operacional posterior a la oferta pública inicial de acciones de las empresas chilenas
González, Marcelo; Farías, Pablo - In: El trimestre económico 76 (2009) 303, pp. 751-774
Persistent link: https://www.econbiz.de/10008285788
Cover Image
An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing
Conchar, Margy P.; Zinkhan, George M.; Peters, Cara; … - In: Journal of the Academy of Marketing Science 32 (2004) 4, pp. 418-436
Persistent link: https://www.econbiz.de/10006150367