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Romaniuk, Jenni
29
Nenycz-Thiel, Magda
6
Bogomolova, Svetlana
5
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3
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3
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2
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2
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OLC EcoSci
ECONIS (ZBW)
112
Other ZBW resources
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6
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Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10010054602
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2
Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10010145085
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3
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1148
Persistent link: https://www.econbiz.de/10008640046
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4
Behavioral brand loyalty and consumer brand associations
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 67-72
Persistent link: https://www.econbiz.de/10010054619
Saved in:
5
Television: Back to the Future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10008273036
Saved in:
6
Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10009884894
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7
In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
Saved in:
8
Analyzing the intensity of private label competition across retailers
Dawes, John
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 60-66
Persistent link: https://www.econbiz.de/10010054618
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9
Private labels in Australia: A case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2011
)
8
,
pp. 624-634
Persistent link: https://www.econbiz.de/10009138270
Saved in:
10
Comparing methods of brand image measurement
Driesener, Carl
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
6
,
pp. 681-698
Persistent link: https://www.econbiz.de/10007388550
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