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De Pelsmacker, Patrick
18
Pelsmacker, Patrick De
17
Geuens, Maggie
9
Dens, Nathalie
7
Janssens, Wim
7
Cuyvers, Ludo
5
Cauberghe, Verolien
4
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Journal of business research : JBR
6
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
5
International marketing review
2
Marketing intelligence & planning
2
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Psychology & marketing
1
South African journal of economic and management sciences
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
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7
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Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Purnawirawan, Nathalia
;
De Pelsmacker, Patrick
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-256
Persistent link: https://www.econbiz.de/10010015457
Saved in:
2
Balance and Sequence in Online Reviews: The Wrap Effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
De Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10010060816
Saved in:
3
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
Saved in:
4
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1245
Persistent link: https://www.econbiz.de/10008640033
Saved in:
5
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-195
Persistent link: https://www.econbiz.de/10008420162
Saved in:
6
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
De Pelsmacker, Patrick
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10008124490
Saved in:
7
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10009854243
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8
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Vermeir, Iris
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10006692666
Saved in:
9
Leeftijd, levensstijl en koopgedrag: zijn senioren anders?
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
57
(
2003
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10006720651
Saved in:
10
Review - De invloed van interactieve media op het marketingbeleid: een overzicht van recente evoluties
Pelsmacker, Patrick De
;
Roy, Theo Van
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
52
(
1998
)
1
,
pp. 3-34
Persistent link: https://www.econbiz.de/10006733722
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