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Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-437

Persistent link: https://www.econbiz.de/10010011500

Orth, Ulrich R.; Malkewitz, Keven - In: Journal of marketing 72 (2008) 4, pp. 64-81

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Orth, Ulrich R.; Malkewitz, Keven - In: Journal of marketing 72 (2008) 3, pp. 64-81

Persistent link: https://www.econbiz.de/10008111205

Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10009884940

Orth, Ulrich R; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10008438576

Damon Aiken, K; Malkewitz, Keven - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 27-41

Persistent link: https://www.econbiz.de/10008770785

Orth, Ulrich R.; Bouzdine-Chameeva, Tatiana; Brand, Kathrin - In: Journal of retailing 89 (2013) 3, pp. 301-314

Persistent link: https://www.econbiz.de/10010153020

Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 318-326

Persistent link: https://www.econbiz.de/10010155044

Littel, Sandra; Orth, Ulrich R. - In: European journal of marketing : EJM 47 (2013) 1, pp. 198-217

Persistent link: https://www.econbiz.de/10010071302

Orth, Ulrich R.; Stöckl, Albert; Veale, Roberta; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1321-1328

Persistent link: https://www.econbiz.de/10009979229