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Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10009853207
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Measuring visual identity : a multi-construct study
Melewar, T. C. - In: Corporate communications : an international journal 6 (2001) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10008715325
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Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10008786029
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10009883194
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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10009890601
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Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.; Melewar, T. C. - In: The marketing review 9 (2009) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10009853149
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Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10008884649
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Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008927091
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Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10008847763
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New developments in marketing communications and consumer behavior
van Raaij, W.Fred; Strazzieri, Alain; Woodside, Arch - In: Journal of business research : JBR 53 (2001) 2, pp. 59-62
Persistent link: https://www.econbiz.de/10006725507