//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An Investigation of Match-Up E...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
58
Language
All
Undetermined
55
English
3
Author
All
Blankson, Charles
36
Spears, Nancy
24
Cheng, Julian Ming-Sung
6
Paswan, Audhesh K.
6
Kalafatis, Stavros P.
5
Germain, Richard
4
Amos, Clinton
3
Ganesh, Gopala
3
Levenburg, Nancy M.
3
Darley, William K.
2
Guzmán, Francisco
2
Hasty, Ron
2
Motwani, Jaideep G.
2
Omar, Ogenyi
2
Prybutok, Victor R
2
Sun, Qin
2
Yazdanparast, Atefeh
2
Appiah-Adu, Kwaku
1
Beyerlein, Michael
1
Boakye, Kwabena G
1
Boakye, Kwabena G.
1
Chakraborty, Goutam
1
Chen, Somy S.M.
1
Crawford, John C.
1
Dadzie, Charlene A
1
Dadzie, Kofi Q
1
Dröge, Cornelia
1
Guzman, Francisco
1
Guzmn, Francisco
1
Hadjicharalambous, Costas
1
Hinson, Robert E.
1
Hirst, Alan
1
Hirunyawipada, Tanawat
1
Holmes, Gary R.
1
Kahla, Marlene
1
Kalafatis, Stavros
1
Khalil, Shadab
1
Kirby, Aubrey
1
Kwon, Junbyuk
1
Luethge, Denise J.
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
6
Journal of advertising : official publication of the American Academy of Advertising
4
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of business & industrial marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of customer behaviour
2
Quality management journal : QMJ
2
The journal of retail marketing management research : JRMMR
2
Thunderbird international business review
2
European journal of marketing : EJM
1
International journal of quality & reliability management
1
International small business journal
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Market Research Society : JMRS
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
92
Other ZBW resources
37
BASE
7
RePEc
5
EconStor
1
USB Cologne (EcoSocSci)
1
more ...
less ...
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
West African Immigrants Perceptions of Advertising in General and Impact on Buying Decisions
Blankson, Charles
;
Spears, Nancy
;
Hinson, Robert E.
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 168-186
Persistent link: https://www.econbiz.de/10009974082
Saved in:
2
An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R.
;
Spears, Nancy
;
Blankson, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 151-165
Persistent link: https://www.econbiz.de/10010082623
Saved in:
3
Consumer perceptions of UK plastic card brands' market positions and positioning strategies
Blankson, Charles
- In:
The journal of retail marketing management research : JRMMR
1
(
2007/08
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009883897
Saved in:
4
Generating a Visceral Response
Amos, Clinton
;
Spears, Nancy
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 25-39
Persistent link: https://www.econbiz.de/10008706534
Saved in:
5
Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy
Spears, Nancy
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10008383711
Saved in:
6
The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Paswan, Audhesh K.
;
Spears, Nancy
;
Ganesh, Gopala
- In:
The journal of services marketing
21
(
2007
)
2
,
pp. 75-87
Persistent link: https://www.econbiz.de/10007720225
Saved in:
7
Generating a Visceral Response
Amos, Clinton
;
Spears, Nancy
- In:
International journal of advertising : the quarterly …
39
(
2010
)
3
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009976435
Saved in:
8
Revisiting Western time orientations
Spears, Nancy
;
Amos, Clinton
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10009983154
Saved in:
9
Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
Spears, Nancy
;
Royne, Marla
;
Steenburg, Eric Van
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010072619
Saved in:
10
Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10010005117
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->