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Management and marketing of remote services: Conceptualization, managerial challenges and an agenda for future research
Wünderlich, Nancy V.; Schumann, Jan H.; Wangenheim, … - In: Journal of business economics : JBE 81 (2011) 9, pp. 977-1002
Persistent link: https://www.econbiz.de/10009265208
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The Impact of Consumption Goals on Flat-Rate Choice: Can Hedonizing a Service Increase Customers Propensity to Choose a Flat Rate?
Uhrich, Fabian; Schumann, Jan H.; von Wangenheim, Florian - In: Journal of service research : JSR 16 (2013) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10010104408
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Lifetime value predicition at early customer relationship stages ; Report No. 06-112
Wangenheim, Florian von - In: MSI reports : working paper series (2006) 2, pp. 101-124
Persistent link: https://www.econbiz.de/10009893459
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Service Locus of Control and Customer Coproduction
Büttgen, Marion; Schumann, Jan; Ates, Zelal - In: Journal of service research : JSR 15 (2012) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10009969389
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Effects of capacity-driven service experiences on customer usage levels : why revenue management systems are due for change ; Report No. 06-103
Wangenheim, Florian von; Bayón, Tomás - In: MSI reports : working paper series (2006) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10009893455
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Wie Flatrates profitabel werden - Preisstrategien: Viele Unternehmen kündigen ihren Kunden den Pauschaltarif, weil sie sich beim Angebot verkalkuliert haben. Sieben Regeln helfen,...
Wangenheim, Florian Von; Freudenschuss, Marion - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 9, pp. 12-14
Persistent link: https://www.econbiz.de/10008093833
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Technology mediation in service delivery: A new typology and an agenda for managers and academics
Schumann, Jan H.; Wünderlich, Nancy V.; Wangenheim, Florian - In: Technovation : the international journal of … 32 (2012) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10009821487
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Die Abgabe von Kundenempfehlungen - Determinanten und ökonometrische Modellierung
Wangenheim, Florian v.; Bayon, Tomás; Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006), pp. 304-336
Persistent link: https://www.econbiz.de/10007274448
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Abhandlungen - Ein zweidimensionales Kundenbindungsmodell mit direkten und moderierenden Einflussvariablen: Das Beispiel des Firmenkundengeschäfts von Stromversorgern
Bayön, Tomäs; Wangenheim, Florian v. - In: Marketing : ZFP ; journal of research and management 27 (2005) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10006812030
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The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 233-249
Persistent link: https://www.econbiz.de/10007769918