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19
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19
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Fader, Peter S.
12
Moe, Wendy W.
11
Schweidel, David A.
9
Bradlow, Eric T.
4
Bellman, Steven
1
Braun, Michael
1
Burke, Sandra J.
1
Johnson, Eric J.
1
Knox, George
1
Lohse, Gerald L.
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Operations research, Management science : OR MS ; the international literature digest
2
California management review : CMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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OLC EcoSci
ECONIS (ZBW)
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1
Online Product Opinions: Incidence, Evaluation, and Evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10009977608
Saved in:
2
Dynamic Conversion Behavior at E-Commerce Sites
Moe, Wendy W.
;
Fader, Peter S.
- In:
Management science : journal of the Institute for …
50
(
2004
)
3
,
pp. 326-335
Persistent link: https://www.econbiz.de/10006081300
Saved in:
3
On the Depth and Dynamics of Online Search Behavior
Johnson, Eric J.
;
Moe, Wendy W.
;
Fader, Peter S.
; …
- In:
Management science : journal of the Institute for …
50
(
2004
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10006081302
Saved in:
4
Fast-Track Article - Using Advance Purchase Orders to Forecast New Product Sales - What do advance orders tell us about postlaunch sales patterns?
Moe, Wendy W.
;
Fader, Peter S.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10006893270
Saved in:
5
Customer Relationship Management - Uncovering Patterns in Cybershopping
Moe, Wendy W.
;
Fader, Peter S.
- In:
California management review : CMR
43
(
2001
)
4
,
pp. 106-117
Persistent link: https://www.econbiz.de/10006619188
Saved in:
6
RESEARCH NOTES AND COMMUNICATIONS - Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales
Moe, Wendy W.
;
Fader, Peter S.
- In:
Journal of marketing research : JMR
38
(
2001
)
3
,
pp. 376-385
Persistent link: https://www.econbiz.de/10006657787
Saved in:
7
E DECISIONS AND FORECASTING - Eb:140 Using advance purchase orders to forecast new product sales
Moe, Wendy W.
;
Fader, Peter S.
- In:
Operations research, Management science : OR MS ; the …
44
(
2004
)
4
,
pp. 441-442
Persistent link: https://www.econbiz.de/10006503238
Saved in:
8
F INFORMATION COMMERCE & TECHNOLOGY - Uncovering patterns in cybershopping Fc:140
Moe, Wendy W.
;
Fader, Peter S.
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
3
,
pp. 335-336
Persistent link: https://www.econbiz.de/10006509380
Saved in:
9
Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search
Moe, Wendy W.
;
Yang, Sha
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10008169214
Saved in:
10
Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education
Burke, Sandra J.
;
Milberg, Sandra J.
;
Moe, Wendy W.
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10007066150
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