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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O’Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010171328
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The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
Atuahene-Gima, Kwaku; Li, Haiyang; De Luca, Luigi M. - In: Industrial marketing management : the international … 35 (2006) 3, pp. 359-372
Persistent link: https://www.econbiz.de/10006228382
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Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance
Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo - In: Industrial marketing management : the international … 38 (2009) 8, pp. 872-882
Persistent link: https://www.econbiz.de/10008332358
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Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry
Cillo, Paola; De Luca, Luigi M.; Troilo, Gabriele - In: Research policy : policy and management studies of … 39 (2010) 9, pp. 1242-1253
Persistent link: https://www.econbiz.de/10008703548
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Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
Atuahene-Gima, Kwaku; De Luca, Luigi M. - In: Industrial marketing management : the international … 37 (2008) 6, pp. 664-676
Persistent link: https://www.econbiz.de/10008092958
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Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance
Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo - In: Industrial marketing management : the international … 38 (2009) 8, pp. 872-883
Persistent link: https://www.econbiz.de/10008889842
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Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
Atuahene-Gima, Kwaku; De Luca, Luigi M. - In: Industrial marketing management : the international … 37 (2008) 6, pp. 664-677
Persistent link: https://www.econbiz.de/10008899390
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Exploring potential factors leading to effective training: An exclusive study on commercial banks in Cambodia
Chen, Ching-Yaw; Sok, Phyra; Sok, Keomony - In: The journal of management development 26 (2007) 9-10, pp. 843-856
Persistent link: https://www.econbiz.de/10007879306
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Examining the role of within functional area resourcecapability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-364
Persistent link: https://www.econbiz.de/10009997619
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Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10010119584