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Shankar, Venkatesh
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Journal of retailing
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MSI reports : working paper series
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
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3
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2
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1
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An empirically derived taxonomy of retailer pricing and promotion strategies
Bolton, Ruth N.
;
Shankar, Venkatesh
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 213-224
Persistent link: https://www.econbiz.de/10006611831
Saved in:
2
Beyond EDLP and HiLo: a new customised approach to retail pricing
Bolton, Ruth N.
;
Montoya, Detra Y.
;
Shankar, Venkatesh
- In:
The European retail digest : the authoritative guide to …
(
2006-07
)
49
,
pp. 7-10
Persistent link: https://www.econbiz.de/10007287130
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3
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Lam, Shun Y.
;
Shankar, Venkatesh
;
Erramilli, M.Krishna
; …
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
3
,
pp. 293-311
Persistent link: https://www.econbiz.de/10006150592
Saved in:
4
Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension
Ancarani, Fabio
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
2
,
pp. 176-187
Persistent link: https://www.econbiz.de/10006150723
Saved in:
5
Can Price Dispersion in Online Markets Be Explained by Differences in E-Tailer Service Quality?
Pan, Xing
;
Ratchford, Brian T.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 433-445
Persistent link: https://www.econbiz.de/10006151475
Saved in:
6
Customer satisfaction and loyalty in online and offline environments
Shankar, Venkatesh
;
Smith, Amy K.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
2
,
pp. 153-176
Persistent link: https://www.econbiz.de/10006169989
Saved in:
7
Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...
Berry, Leonard L.
;
Shankar, Venkatesh
;
Parish, Janet Turner
- In:
MIT sloan management review
47
(
2006
)
2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10006228675
Saved in:
8
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Bart, Yakov
;
Shankar, Venkatesh
;
Sultan, Fareena
; …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 133-152
Persistent link: https://www.econbiz.de/10005920859
Saved in:
9
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
Inman, J.Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10005927928
Saved in:
10
Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
52
(
2006
)
2
,
pp. 276-292
Persistent link: https://www.econbiz.de/10006075498
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