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Towards a Further Understanding of the Antecedents of Retailer New Product Adoption
van Everdingen, Yvonne M.; Sloot, Laurens M.; van … - In: Journal of retailing 87 (2011) 4, pp. 579-598
Persistent link: https://www.econbiz.de/10009806307
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When five is a crowd in the market share attraction model : the dynamic stability of competition
Farris, Paul; Pfeifer, Phillip E.; Reibstein, David; … - In: Marketing : journal of research and management 1 (2005) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10009078951
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens; Verhoef, Peter - In: GfK marketing intelligence review 3 (2011) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10009893828
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H.A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10009846340
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The impact of brand equity and the hedonic level of products on consumer stock-out reactions
Sloot, Laurens M.; Verhoef, Peter C.; Franses, Philip Hans - In: Journal of retailing 81 (2005) 1, pp. 15-34
Persistent link: https://www.econbiz.de/10006607429
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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Bolton, Ruth N.; Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 32 (2004) 3, pp. 271-292
Persistent link: https://www.econbiz.de/10006150593
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The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, Janny C. - In: Journal of the Academy of Marketing Science 30 (2002) 3, pp. 202-216
Persistent link: https://www.econbiz.de/10006151589
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The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands
Verhoef, Peter C.; Spring, Penny N.; Hoekstra, Janny C.; … - In: Decision support systems : DSS ; the international journal 34 (2003) 4, pp. 471-482
Persistent link: https://www.econbiz.de/10006171721
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Predicting customer potential value an application in the insurance industry
Verhoef, Peter C.; Donkers, Bas - In: Decision support systems : DSS ; the international journal 32 (2002) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10006177403
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Boekbesprekingen: - Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N. - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 55 (2001) 3, pp. 85-90
Persistent link: https://www.econbiz.de/10006039380