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Customer Directed Advertising and Product Quality
Esteban, Lola; Hernández, José M.; Moraga-González, … - In: Journal of economics & management strategy : JEMS 15 (2006) 4, pp. 943-968
Persistent link: https://www.econbiz.de/10007305291
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Pricing with Endogenous Direct Advertising in a Monopoly
Esteban, Lola; Gil, Agustin; Hernández, José M. - In: Review of industrial organization : RIO 25 (2004) 2, pp. 129-154
Persistent link: https://www.econbiz.de/10006078896
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Specialized advertising and price competition in vertically differentiated markets
Esteban, Lola; Hernández, José M. - In: SERIEs : Journal of the Spanish Economic Association 2 (2011) 2, pp. 255-282
Persistent link: https://www.econbiz.de/10009959191
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Informative Advertising and Optimal Targeting in a Monopoly
Esteban, Lola; Gil, Agustin; Hernández, José M. - In: The journal of industrial economics 49 (2001) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10006773082
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Global warming and the energy efficiency of Spanish industry
Feijoo, Maria L.; Franco, Juan F.; Hernández, José M. - In: Energy economics 24 (2002) 4, pp. 405
Persistent link: https://www.econbiz.de/10007662889
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Specialized advertising media and product market competition
Esteban, Lola; Hernandez, Jose M. - In: Journal of economics 106 (2012) 1, pp. 45-74
Persistent link: https://www.econbiz.de/10009988802