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Jevons, Colin
14
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3
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2
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2
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1
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1
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OLC EcoSci
ECONIS (ZBW)
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27
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1
Global branding and strategic CSR: an overview of three types of complexity
Polonsky, Michael
;
Jevons, Colin
- In:
International marketing review
26
(
2009
)
3
,
pp. 327-347
Persistent link: https://www.econbiz.de/10008259428
Saved in:
2
Introduction: Thought leadership in brand management
Jevons, Colin
;
Veloutsou, Cleopatra
;
Christodoulides, George
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1113
Persistent link: https://www.econbiz.de/10008640051
Saved in:
3
The duality of political brand equity
Phipps, Marcus
;
Brace-Govan, Jan
;
Jevons, Colin
- In:
European journal of marketing : EJM
44
(
2010
)
3
,
pp. 496-515
Persistent link: https://www.econbiz.de/10008404511
Saved in:
4
Aesthetic theory and logo design: examining consumer response to proportion across cultures
Pittard, Narelle
;
Ewing, Michael
;
Jevons, Colin
- In:
International marketing review
24
(
2007
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10007750133
Saved in:
5
Managing brand demise
Jevons, Colin
;
Ewing, Michael T.
;
Khalil, Elias L.
- In:
Journal of general management
32
(
2007
)
4
,
pp. 73-82
Persistent link: https://www.econbiz.de/10007765710
Saved in:
6
Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10009962924
Saved in:
7
The Consuming Instinct by Gad Saad. Published by Prometheus Books, 2011 in New York, NY.
Jevons, Colin
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 293-293
Persistent link: https://www.econbiz.de/10010072121
Saved in:
8
Internet-enabled international marketing: A small business perspective
Poon, Simpson
;
Jevons, Colin
- In:
Journal of marketing management : MM
13
(
1997
)
1-3
,
pp. 29-42
Persistent link: https://www.econbiz.de/10006999129
Saved in:
9
Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing
McDonald, Heath
;
Darbyshire, Penny
;
Jevons, Colin
- In:
Journal of global marketing
13
(
2000
)
4
,
pp. 53-72
Persistent link: https://www.econbiz.de/10006982228
Saved in:
10
Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach
Jevons, Colin
;
Gabbott, Mark
- In:
Journal of marketing management : MM
16
(
2000
)
6
,
pp. 619-634
Persistent link: https://www.econbiz.de/10006983541
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