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Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
Tafesse, Wondwesen; Korneliussen, Tor - In: Journal of promotion management : JPM 18 (2012) 2, pp. 236-254
Persistent link: https://www.econbiz.de/10009971387
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Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen; Korneliussen, Tor - In: Journal of retailing and consumer services 19 (2012) 4, pp. 438-445
Persistent link: https://www.econbiz.de/10009979338
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Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen; Korneliussen, Tor - In: Journal of marketing communications 19 (2013) 3, pp. 215-227
Persistent link: https://www.econbiz.de/10010138291
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Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James; Eagle, Lynne - In: Marketing intelligence & planning 20 (2002) 3, pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
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Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.
Erdogan, Zafer; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 17-20
Persistent link: https://www.econbiz.de/10006786813
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CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.
Buckingham, Ian; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 44-46
Persistent link: https://www.econbiz.de/10006751342
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IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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Practitioners' perceptions of advertising strategies for digital media
Truong, Yann; McColl, Rod; Kitchen, Philip - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-727
Persistent link: https://www.econbiz.de/10008735157
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Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling; Kitchen, Philip; Moskovos, Argyris - In: EuroMed journal of business 4 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10009890623
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Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands
Truong, Yann; Simmons, Geoff; Mccoll, Rodd; Kitchen, Philip - In: Journal of strategic marketing 16 (2008) 3, pp. 189-204
Persistent link: https://www.econbiz.de/10008068952