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IMC: an integrative review
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Kitchen, Philip J.
38
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10
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5
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5
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3
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3
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Marketing intelligence & planning
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5
European journal of marketing : EJM
4
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4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
International journal of advertising : the quarterly review of marketing communications
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EuroMed journal of business
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ECONIS (ZBW)
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Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 236-254
Persistent link: https://www.econbiz.de/10009971387
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2
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-445
Persistent link: https://www.econbiz.de/10009979338
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3
Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10010138291
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4
Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James
;
Eagle, Lynne
- In:
Marketing intelligence & planning
20
(
2002
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
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5
Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.
Erdogan, Zafer
;
Kitchen, Philip
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10006786813
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6
CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.
Buckingham, Ian
;
Kitchen, Philip
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
7
,
pp. 44-46
Persistent link: https://www.econbiz.de/10006751342
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7
IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip
;
Schultz, Don
- In:
Journal of marketing communications
15
(
2009
)
2
,
pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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8
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-727
Persistent link: https://www.econbiz.de/10008735157
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9
Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling
;
Kitchen, Philip
;
Moskovos, Argyris
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10009890623
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10
Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands
Truong, Yann
;
Simmons, Geoff
;
Mccoll, Rodd
;
Kitchen, Philip
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10008068952
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