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Brand linguistics : a theory-d...
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Luna, David
18
Lerman, Dawn
13
Peracchio, Laura A.
10
Callow, Michael
2
Carroll, Ryall
2
Garbarino, Ellen
2
Maldonado, Rachel
2
Carnevale, Marina
1
Galguera, Laura
1
Gould, Stephen J.
1
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1
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Lee, Julie Anne
1
Lerman, D.B.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
The journal of services marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of euro-marketing
1
Journal of the Academy of Marketing Science
1
Young consumers : insight and ideas for responsible marketers
1
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OLC EcoSci
ECONIS (ZBW)
37
RePEc
8
Other ZBW resources
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Does brand spelling influence memory? The case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10010056348
Saved in:
2
Structural Constraints in Code-Switched Advertising
Luna, David
;
Lerman, Dawn
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 416-423
Persistent link: https://www.econbiz.de/10006641991
Saved in:
3
A theory-based measure of acculturation: The shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10008245106
Saved in:
4
A theory-based measure of acculturation: The shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-407
Persistent link: https://www.econbiz.de/10008884852
Saved in:
5
Consumer politeness and complaining behavior
Lerman, Dawn
- In:
The journal of services marketing
20
(
2006
)
2-3
,
pp. 92-100
Persistent link: https://www.econbiz.de/10007273469
Saved in:
6
SPECIAL SECTION ON IMC - Agency Perspectives and Practices on Global IMC - The focus of research on global marketing communications has been on the strategic standardization-adapta...
Gould, Stephen J.
;
Lerman, Dawn
;
Grein, Andrew F.
- In:
Journal of advertising research
39
(
1999
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10006519582
Saved in:
7
Little Emperors grown up: a case study of cosmetic usage
Scelzo, Tracy
;
Lerman, Dawn
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 110-119
Persistent link: https://www.econbiz.de/10008262088
Saved in:
8
How cultural differences in uncertainty avoidance affect product perceptions
Lee, Julie Anne
;
Garbarino, Ellen
;
Lerman, Dawn
- In:
International marketing review
24
(
2007
)
3
,
pp. 330-349
Persistent link: https://www.econbiz.de/10007749659
Saved in:
9
Italians and the Euro:
Callow, Michael
;
Lerman, Dawn
- In:
Journal of euro-marketing
13
(
2004
)
2-3
,
pp. 107-124
Persistent link: https://www.econbiz.de/10007152100
Saved in:
10
Consumer politeness and complaining behavior
Lerman, Dawn
- In:
The journal of services marketing
20
(
2006
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10007222388
Saved in:
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