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Fam, Kim-Shyan
17
Yang, Zhilin
7
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5
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3
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3
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Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JOBE
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
International marketing review
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1
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1
Journal of business research : JBR
1
Journal of marketing
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The international review of retail, distribution and consumer research
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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
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1
In-store marketing: a strategic perspective
Fam, Kim-Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10008929961
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2
Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.
;
Zhang, Annie
- In:
Journal of marketing management : MM
28
(
2012
)
5
,
pp. 568-594
Persistent link: https://www.econbiz.de/10009966457
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3
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.
;
Meuli, Paul G.
- In:
Journal of marketing management : MM
29
(
2013
)
5
,
pp. 698-719
Persistent link: https://www.econbiz.de/10010135409
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4
Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan
;
Waller, David S.
- In:
Qualitative market research : an international journal
9
(
2006
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10006011066
Saved in:
5
Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan
;
Yang, Zhilin
- In:
Journal of business research : JBR
59
(
2006
)
2
,
pp. 259-267
Persistent link: https://www.econbiz.de/10006713655
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6
Confucian/Chopsticks Marketing
Fam, Kim-Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2010
)
3
,
pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
Saved in:
7
Perceptions of Offensive Advertising Elements: A China-U.S. Comparison
Waller, David
;
Christy, Timothy
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3-4
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008176821
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8
Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10008254298
Saved in:
9
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-Choy
;
Holdsworth, David K.
;
Li, Yongqiang
; …
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10008262087
Saved in:
10
Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
Jozsa, Laszlo
;
Insch, Andrea
;
Krisjanous, Jayne
;
Fam, …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-604
Persistent link: https://www.econbiz.de/10008721503
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