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De Pelsmacker, Patrick
18
Pelsmacker, Patrick De
17
Geuens, Maggie
9
Dens, Nathalie
7
Janssens, Wim
7
Cuyvers, Ludo
5
Cauberghe, Verolien
4
Viviers, Wilma
3
de Pelsmacker, Patrick
3
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Journal of business research : JBR
6
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
5
International marketing review
2
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2
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
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1
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Journal of business ethics : JOBE
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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South African journal of economic and management sciences
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
7
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Emotions as determinants of electric car usage intention
Moons, Ingrid
;
De Pelsmacker, Patrick
- In:
Journal of marketing management : MM
28
(
2012
)
3
,
pp. 195-238
Persistent link: https://www.econbiz.de/10009845507
Saved in:
2
Determinants of e-brand attitude: A structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2012
)
6
,
pp. 500-513
Persistent link: https://www.econbiz.de/10009841163
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3
The Ethical Dimensions of Decision Processes of Employees
Roozen, Irene
;
De Pelsmacker, Patrick
;
Bostyn, Frank
- In:
Journal of business ethics : JOBE
33
(
2001
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10006900307
Saved in:
4
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
De Pelsmacker, Patrick
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10008162088
Saved in:
5
Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee
De Pelsmacker, Patrick
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10008449959
Saved in:
6
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1245
Persistent link: https://www.econbiz.de/10008640033
Saved in:
7
Emotional advertising: Revisiting the role of product category
Geuens, Maggie
;
De Pelsmacker, Patrick
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-427
Persistent link: https://www.econbiz.de/10008812667
Saved in:
8
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-195
Persistent link: https://www.econbiz.de/10008420162
Saved in:
9
Advergames
Cauberghe, Verolien
;
De Pelsmacker, Patrick
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009976418
Saved in:
10
Introduction
Neijens, Peter C.
;
de Pelsmacker, Patrick
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 169-172
Persistent link: https://www.econbiz.de/10009993267
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