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Ratchford, Brian T.; Pan, Xing; Shankar, Venkatesh - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 4-16

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Moorthy, Sridhar; Ratchford, Brian T.; Talukdar, Debabrata - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 263-277

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