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Krishnamurthy, Parthasarathy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Energy conversion and management : ECM
1
Indian journal of agricultural economics
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Design, fabrication and performance of a hybrid photovoltaic/thermal (PV/T) active solar still
Kumar, Shiv
;
Tiwari, Arvind
- In:
Energy conversion and management : ECM
51
(
2010
)
6
,
pp. 1219-1230
Persistent link: https://www.econbiz.de/10008391855
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2
Characteristics and Determinants of Contract Design of Wheat Seed Farming in India: A Basis of Decision Making
Kumar, Shiv
;
Chand, Puran
;
Dabas, J P S
;
Singh, Harvinder
- In:
Indian journal of agricultural economics
65
(
2010
)
4
,
pp. 621-639
Persistent link: https://www.econbiz.de/10008889500
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3
Up-scaling of Food Processing Industry: Implications for Agricultural Development.
Kumar, Shiv
;
Chaudhary, K R
;
Dabas, J P S
- In:
The Indian journal of economics
91
(
2011
)
364
,
pp. 29-55
Persistent link: https://www.econbiz.de/10009814094
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4
Counterfactual Thinking and Advertising Responses
Krishnamurthy, Parthasarathy
;
Sivaraman, Anuradha
- In:
Journal of consumer research : JCR ; an …
28
(
2002
)
4
,
pp. 650-658
Persistent link: https://www.econbiz.de/10006655417
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5
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
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6
Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
Nagpal, Anish
;
Krishnamurthy, Parthasarathy
- In:
Journal of consumer research : JCR ; an …
34
(
2008
)
5
,
pp. 696-705
Persistent link: https://www.econbiz.de/10007906631
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7
A Provider-Cost-Patron-Effort Schema for Classifying Products
Hyman, Michael R.
;
Sharma, Varinder M.
;
Krishnamurthy, …
- In:
Journal of the Academy of Marketing Science
23
(
1995
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10006154907
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8
Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control
Krishnamurthy, Parthasarathy
;
Prokopec, Sonja
- In:
Journal of consumer research : JCR ; an …
37
(
2010
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10008419984
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