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PAPERS - Verisimilitude or Advertising? Brand Appearances on Prime-Time Television
Avery, Rosemary J.; Ferraro, Rosellina - In: Journal of consumer affairs : official publication of … 34 (2000) 2, pp. 217-244
Persistent link: https://www.econbiz.de/10006184386
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The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
Inman, J.Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - In: Journal of marketing 68 (2004) 2, pp. 51-71
Persistent link: https://www.econbiz.de/10005927928
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Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
Ferraro, Rosellina; Shiv, Baba; Bettman, James R. - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10006643656
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The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice
Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 729-741
Persistent link: https://www.econbiz.de/10008168537
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The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Inman, J.Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10008317788
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Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
Ferraro, Rosellina; Kirmani, Amna; Matherly, Ted - In: Journal of marketing research : JMR 50 (2013) 4, pp. 477-488
Persistent link: https://www.econbiz.de/10010161506
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Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
Moorman, Christine; Ferraro, Rosellina; Huber, Joel - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 717-738
Persistent link: https://www.econbiz.de/10010032321
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Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences
Tanner, Robin J.; Ferraro, Rosellina; Chartrand, Tanya L.; … - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 754-766
Persistent link: https://www.econbiz.de/10007992536
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Brand Appearances on Prime-Time Television
Ferraro, Rosellina; Avery, Rosemary J. - In: Journal of current issues and research in advertising : … 22 (2000) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10008120198
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A Control Function Approach to Endogeneity in Consumer Choice Models
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing research : JMR 47 (2010) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10008352950