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Regulatory focus in economic contexts
Florack, Arnd; Keller, Johannes; Palcu, Johanna - In: Journal of economic psychology : research in economic … 38 (2013), pp. 127-137
Persistent link: https://www.econbiz.de/10010152963
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Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement
Halkias, Georgios; Kokkinaki, Flora - In: Journal of marketing communications 19 (2013) 3, pp. 182-197
Persistent link: https://www.econbiz.de/10010138289
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When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice
Scarabis, Martin; Florack, Arnd; Gosejohann, Stefanie - In: Psychology & marketing 23 (2006) 12, pp. 1015-1034
Persistent link: https://www.econbiz.de/10007380273
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How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit
Florack, Arnd; Scarabis, Martin - In: Psychology & marketing 23 (2006) 9, pp. 741-756
Persistent link: https://www.econbiz.de/10007289419
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Self-regulation and strategic motivational orientations in economic contexts
Florack, Arnd; Keller, Johannes - In: Journal of economic psychology : research in economic … 38 (2013), pp. 1-3
Persistent link: https://www.econbiz.de/10010152951
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Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During Shopping
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja S. - In: Psychology & marketing 30 (2013) 9, pp. 779-793
Persistent link: https://www.econbiz.de/10010155063
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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging
Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010175428
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Marken werden menschlich
Scarabis, Martin; Florack, Arnd - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2005) 3, pp. 64-68
Persistent link: https://www.econbiz.de/10007097911
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AUS DER FORSCHUNG - Was denkt der Konsument wirklich? Die Verlässlichkeit der Ergebnisse vieler traditioneller Methoden der kundenorientierten Markenanalyse ist aus verschiedenen G...
Scarabis, Martin; Florack, Arnd - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2003) 6, pp. 30-35
Persistent link: https://www.econbiz.de/10007103332
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Dachmarken als Integration vielfaeltiger Markenpersoenlichkeiten : ein Modell zur Analyse komplexer Markenarchitekturen
Florack, Arnd; Scarabis, Martin; Ineichen, Simon; … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 50 (2005) 1-2(206), pp. 8-13
Persistent link: https://www.econbiz.de/10008116363