Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During Shopping
Year of publication: |
2013
|
---|---|
Authors: | Büttner, Oliver B. ; Florack, Arnd ; Göritz, Anja S. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 9, p. 779-793
|
Saved in:
Saved in favorites
Similar items by person
-
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B., (2015)
-
Büttner, Oliver B., (2013)
-
Büttner, Oliver B., (2014)
- More ...