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Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 21-34
Persistent link: https://www.econbiz.de/10009869675
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The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P. - In: The journal of services marketing 24 (2010) 3, pp. 255-264
Persistent link: https://www.econbiz.de/10008418641
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A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods
Clow, Kenneth E.; Roy, Donald P.; Hershey, Lewis B. - In: Services marketing quarterly 23 (2002) 4, pp. 65
Persistent link: https://www.econbiz.de/10007036961
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The effects of consumer knowledge on responses to event sponsorships
Roy, Donald P.; Cornwell, T.Bettina - In: Psychology & marketing 21 (2004) 3, pp. 185-208
Persistent link: https://www.econbiz.de/10006965017
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SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX
Cornwell, T.Bettina; Weeks, Clinton S.; Roy, Donald P. - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 21-42
Persistent link: https://www.econbiz.de/10008116040
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ARTICLES - Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity
Cornwell, T.Bettina; Roy, Donald P.; Steinard II, Edward A. - In: Journal of advertising : official publication of the … 30 (2001) 2, pp. 41-52
Persistent link: https://www.econbiz.de/10008119663
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Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.; Goss, Benjamin D.; Jubenville, Colby B. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 73-92
Persistent link: https://www.econbiz.de/10009869639
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A meta-analysis of the relationship between perceived organizational support and job outcomes: 20 years of research
Riggle, Robert J.; Edmondson, Diane R.; Hansen, John D. - In: Journal of business research : JBR 62 (2009) 10, pp. 1027-1030
Persistent link: https://www.econbiz.de/10008272378
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Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of marketing theory and practice 17 (2009) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10009884920
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The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review
Edmondson, Diane R.; Boyer, Stefanie L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2186-2192
Persistent link: https://www.econbiz.de/10010161309