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Examining Effects of Advertising Campaign Publicity in a Field Study - This article investigates the effects of publicity messages related to commercials aired during three Super B...
Jin, Hyun Seung; Zhao, Xinshu; An, Soontae - In: Journal of advertising research 46 (2006) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10007379256
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Beliefs of and attitudes toward political advertising: An exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd - In: Psychology & marketing 26 (2009) 6, pp. 551
Persistent link: https://www.econbiz.de/10008249980
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Compounding Consumer Interest - Effects of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements
Jin, Hyun Seung - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 29-42
Persistent link: https://www.econbiz.de/10008117811
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Apples, oranges and fruit salad: A Delphi study of the IMC educational mix
Kerr, Gayle - In: Journal of marketing communications 15 (2009) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10008270448
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Maintenance person or architect? The role of academic advertising research in building better understanding
Kerr, Gayle; Schultz, Don - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-569
Persistent link: https://www.econbiz.de/10008708341
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-450
Persistent link: https://www.econbiz.de/10008435063
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An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 511-548
Persistent link: https://www.econbiz.de/10008112557
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A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign
Kerr, Gayle; Johnston, Kim; Beatson, Amanda - In: Journal of marketing communications 14 (2008) 2, pp. 155
Persistent link: https://www.econbiz.de/10008124695
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Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle; Mortimera, Kathleen; Dickinson, Sonia; … - In: European journal of marketing : EJM 46 (2012) 3, pp. 387-406
Persistent link: https://www.econbiz.de/10009846068