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SHORT ARTICLES - How France's Potential Franchisees Reach Their Decisions: A Comparison with Franchisers' Perceptions
Guilloux, Véronique; Gauzente, Claire; Kalika, Michel; … - In: Journal of small business management : JSBM ; a joint … 42 (2004) 2, pp. 218-224
Persistent link: https://www.econbiz.de/10005928340
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Orientation marché et performance des moyennes entreprises: le rôle de la dependance économique vis-à-vis des clients
Dubost, Nathalie; Gauzente, Claire - In: Gestion 2000 16 (1999) 6, pp. 105-118
Persistent link: https://www.econbiz.de/10006664443
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The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile
Gauzente, Claire - In: Journal of retailing and consumer services 17 (2010) 6, pp. 457-464
Persistent link: https://www.econbiz.de/10008639775
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Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views
Gauzente, Claire - In: The international review of retail, distribution and … 20 (2010) 2, pp. 273-285
Persistent link: https://www.econbiz.de/10008417483
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Franchising choice in retail networks: a multi-level institutional framework
Gauzente, Claire; Dumoulin, Rgis - In: The international review of retail, distribution and … 22 (2012) 4, pp. 385-397
Persistent link: https://www.econbiz.de/10009994952
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The solid body guitar in the digital era : how persistent myths influence musicians' evaluation criteria
Dumoulin, Régis; Gauzente, Claire - In: International journal of arts management 15 (2012/13) 2, pp. 4-17
Persistent link: https://www.econbiz.de/10010117628
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Measuring franchisees' satisfaction: theoretical considerations and empirical testing
Gauzente, Claire - In: International journal of retail & distribution management 31 (2003) 10, pp. 508-517
Persistent link: https://www.econbiz.de/10006433047
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MÉTIERS & FONCTIONS - BANQUE DE DÉTAIL ET BANQUE À DISTANCE - Respect des informations personnelles des clients les pratiques des sites français
Gauzente, Claire; Duval, Anne-Charlotte; Pihan, Bénédicte - In: Banque : revue mensuelle du banquier, de son personnel … (2004) 657, pp. 48-51
Persistent link: https://www.econbiz.de/10007790133
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SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire; Ranchhod, Ashok; Gurau, Calin - In: International journal of electronic business 6 (2008) 3, pp. 282-297
Persistent link: https://www.econbiz.de/10009851592
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How franchiser and franchisee relationships affect franchisees' satisfaction? : the importance of fairness, communication and trust as ethical bases of relationship marketing
Dubost, Nathalie; Guilloux, Véronique; Kalika, Michel; … - In: International journal of entrepreneurship and small business 6 (2008) 1, pp. 155-172
Persistent link: https://www.econbiz.de/10009867736