eine internet-gestützte Lehrveranstaltung zu entwickeln. Die Zielsetzung der Veranstaltung orientiert sich an drei …

Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on a per-impression or a per …-click basis for the same advertising space. This paper studies the properties of equilibrium and considers how to increase …

, albeit somewhat expensive component of Internet retail strategies. In this paper, we characterize reviewer behavior at two … popular Internet sites and examine the effect of consumer reviews on firms' sales. We use publicly available data from the two … sites. We argue that our methodology of comparing the sales and reviews of a given book across Internet retailers allows us …

advertising industry would benefit from using a neutral third party to audit search engines' click fraud detection algorithms. …

In this study we develop a method that optimally selects online media vehicles and determines the number of advertising …. J. 2007. Modeling page views across multiple websites with an application to Internet reach and frequency prediction. (3 … used in traditional media, we show that the Internet poses some unique challenges. Specifically, online banner ads and …

, our page view model is used to predict the audience for Internet advertising campaigns. For very large Internet … advertising schedules, a simple approximation to the multivariate model is also derived. In a test of nearly 3,000 Internet … Internet advertising and are shown to be significantly more accurate. …

due to the anonymity afforded by online communities. We explore this new setting where advertising and word of mouth … striking contrast to existing advertising literature. In addition, we discuss consumer welfare implications and how other …

Websites increasingly allow advertisers to choose whether to bid for advertising on a per-impression or per-click basis … auction used in practice to incent brand advertisers to bid for impressions, which leaves the seller of online advertising …