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RELATIONSHIP MARKETING IN THE INNOVATION PROCESSES
Boier, Rodica - In: Studies and Scientific Researches. Economics Edition (2013) 18
Inspired from the context of business-to-business markets, relationship marketing in the context of innovation have … studies on relationship marketing-innovation topic, from the first references to the current complex approaches. The effective … of the innovation and new product development processes. The paper also outline the different perspectives to understand …
Persistent link: https://www.econbiz.de/10010737134
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AN EXPLORATORY RESEARCH ON RELATIONSHIPS WITH STAKEHOLDERS IN INNOVATION
Boier, Rodica - In: Studies and Scientific Researches. Economics Edition (2013) 18
High levels of product innovation activity are occurring through key companies leading and developing stakeholders … innovation, value co-creation allows the company to use relationships with customers and other stakeholders during the generating … of the innovation and design process not only as a simple informants.The objective of the study was to describe the way …
Persistent link: https://www.econbiz.de/10010737138
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Influencing Tourist Behavior through Relationship Marketing
ZBUCHEA, Alexandra - In: Journal of Tourism Challenges and Trends 1 (2008) 2, pp. 113-122
Relationships are an extremely important resource for organizations, no matter their activities. This resource can and should be used efficiently in order to reach the organization’s goals. Especially for tourism the relations established by the organization are essential because of the...
Persistent link: https://www.econbiz.de/10010969034
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Perspective Shifts in Marketing: Toward a Paradigm Change?
Golinelli, Gaetano M.; Barile, Sergio; Saviano, Marialuisa - In: Service Science 4 (2012) 2, pp. 121-134
The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm change. Starting from previous definitions of paradigm, we adopt the viable systems approach (<i><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of...
Persistent link: https://www.econbiz.de/10010990675
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NEW PERSPECTIVES IN RELATIONSHIP MARKETING CONCEPTUALIZATION
GÂRDAN, Daniel Adrian - In: Annals of Spiru Haret University, Economic Series 2 (2011) 4, pp. 81-89
Relationship marketing represents a concept that has been disputed in the last 15 years as being a true paradigm of marketing thinking, or just a new method to apply marketing techniques to the new requirements and transformations into the socio-economic field of contemporary economy. Developing...
Persistent link: https://www.econbiz.de/10010992020
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The study of the effects of customer loyalty strategies on sale improvement of Company (Case study: Kayla’s Company)
Aghadavoud, Rasoul; Askari, Zahra - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 141-158
Present study, with the title of examining the influence of strategies of creating loyal customers on increasing sales of Kayla company products, is examining key role of strategies of creating loyalty in customers on value of system productivity, value of system satisfaction and decreasing...
Persistent link: https://www.econbiz.de/10010850279
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Investigating the Effect of Relationship Marketing on Competitive Advantage: Isfahan’s REFAH Chain Stores
Gharehbashloni, Razieh; Seify, Mohsen - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 310-319
This study is intended to investigate the effect of relationship marketing on the competitive advantage in the form of the desired pattern or model of this study. Statistical community of this study has been Esfahan’s REFAH chain stores. Collecting data instruments are the accepted stabilized...
Persistent link: https://www.econbiz.de/10010850280
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Theory of the Firm, Supply Chain Management, and Relationship Marketing
M. Storchevoy. - In: VOPROSY ECONOMIKI 1 (2014)
The paper studies through the lens of the economic theory of the firm the development of two managerial disciplines: supply chain management and relationship marketing. The author demonstrates which ideas have been borrowed by these disciplines from the economic theory of the firm, and in what...
Persistent link: https://www.econbiz.de/10010860871
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"J'espère que ce commerçant ne me parlera pas !" : l'effet de l'anxiété sociale et du degré d'intimité de la conversation sur l'intention de revenir dans le point de vente
Delacroix, Eva; Guillard, Valérie - Université Paris-Dauphine (Paris IX) - 2012
This article demonstrates that socially anxious consumers avoid close relationships with merchants. An experimental approach (n=102) shows that socially anxious consumers prefer small talk with merchants rather than intimate conversations, whereas non-socially anxious consumers prefer intimate...
Persistent link: https://www.econbiz.de/10010861584
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Verso una migliore comprensione dei percorsi di marketing relazionale delle imprese italiane high-tech in Giappone
Corsi, Simone; Minin, Alberto Di; Piccaluga, Andrea; … - In: ECONOMIA E POLITICA INDUSTRIALE 2014/2 (2014) 2, pp. 43-66
This paper aims at providing a first base of knowledge for the analysis of the strategies adopted by the Italian companies investing in Japan in high technology industries. Despite the Italian industrial system being only marginally present in the Japanese market, in comparison to other European...
Persistent link: https://www.econbiz.de/10010876447