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Customer knowledge management or consumer surveillance
Rowley, Jennifer - In: Global Business and Economics Review 7 (2005) 1, pp. 100-110
As organisations develop their customer knowledge practices, processes and competence, consumers and citizens need an increasingly sophisticated appreciation of the potential for, and nature of, consumer surveillance. The discussion in the paper is informed by an analysis of three typical...
Persistent link: https://www.econbiz.de/10005753923
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Theoretical outline of supplier relationship management in conditions of economic uncertainty
Iacob, Vladut Severian - In: Studies and Scientific Researches. Economics Edition, 16-17
Internet facilities have created new ways to identify, negotiate and engage suppliers and partners worldwide. Adding value to organizations, supply chain management aims at streamlining all processes and communication channels between them and their main suppliers, to facilitate effective...
Persistent link: https://www.econbiz.de/10010684320
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Influence of selected groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka: retailers' perspective
Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 198-213
The objective of the study is to identify the selected retail marketing mix elements influencing on business performance of retail groceries and to suggest strategies for improving the performance of these retail shops. In the Eastern Province of Sri Lanka, many groceries and self-selection...
Persistent link: https://www.econbiz.de/10011266464
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Customer Relationship Management considerations and Electronic Toll Collection as sustainable technology
Smith, Alan D. - In: International Journal of Sustainable Economy 1 (2008) 1, pp. 17-43
congestion at toll plazas and enhance Customer Relationship Management (CRM). Through the testing of hypothesis and exploratory …
Persistent link: https://www.econbiz.de/10005078540
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THE FORGOTTEN EFFECTS MODEL IN A CRM STRATEGY
Gil Lafuente, A.M.; Luis Bassa, C. - In: Fuzzy Economic Review XVI (2011) 1, pp. 3-19
Caring and retaining the customers is now days a fundamental business strategy for the organizations, to confront the market pressures and the competitors’ innovations. Companies have done investments worth millions in customer service, market research, customized support and others. However,...
Persistent link: https://www.econbiz.de/10009321860
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Recessionary pressures on food budgets and payment options among working professionals
Smith, Alan D. - In: International Journal of Electronic Finance 5 (2011) 2, pp. 169-208
Fast-food restaurants have generally benefited from difficult economic times throughout the USA and globally. In an exploratory study in the Pittsburgh, PA metropolitan area of working professionals, it was found that current food preferences, as compared to the previous year, point to less...
Persistent link: https://www.econbiz.de/10009352623
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Managing B2B relationships in the Croatian pharmaceutical industry
Renko, Sanda; Rakuljic, Mirela - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 318-335
The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better …
Persistent link: https://www.econbiz.de/10009353067
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Using fuzzy models to migrate from customer relationship management (CRM) to customer experience management (CEM)
Gil-Lafuente, Dr. Anna Maria; Luis-Bassa, Carolina - In: Far East Journal of Psychology and Business 2 No 3 Paper 1 March (2011) 1, pp. 1-22
-centric model, reinforced by the emergence of CRM (Customer Relationship Management) strategies, companies have focused on finding …
Persistent link: https://www.econbiz.de/10009365830
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Connections between Customer Relationship Management and Market Orientation
Frejková, Daniela; Chalupský, Vladimír - In: Acta Universitatis Bohemiae Meridionales 15 (2012) 1, pp. 55-64
relationship management (CRM) and market orientation (MO). It was decided to conduct a more thorough research on the basis of … previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success. This research … is continuing to grow. The results of the present research show the level of interdependence between MO and CRM and major …
Persistent link: https://www.econbiz.de/10010757095
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Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of Business Research 67 (2014) 6, pp. 1201-1208
-level capability of social customer relationship management (CRM). Drawing from the literature in marketing, information systems, and … strategic management, the first contribution of this study is the conceptualization and measurement of social CRM capability …. The second key contribution is the examination of how social CRM capability is influenced by both customer …
Persistent link: https://www.econbiz.de/10010869749