Along with marketing, small and medium enterprises (SMEs) are commonly associated in literature with relationship … marketing which results in marketing networks. This paper examines the specific characteristics that differentiate large … companies from small and medium-sized enterprises, and the reasons that prevent SMEs from engaging in traditional marketing …

nature and creation of trust, reciprocity, and wariness. Marketing practice is now understood to take place within a … relational marketing dynamics. Suggested reconsiderations and realignments of strategic marketing are considered. …

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam … ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito … marketing de hortaliças no Brasil são caracterizados por estruturas de regulação por preço, pela informalidade nas transações e …

Présentation des techniques marketing utilisées pour mieux identifier, cibler et fidéliser ses clients, et les outils … disponibles sur le marché : outils de datawarehouse et de datamining, de gestion des campagnes marketing. Cette nouvelle édition …

This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized … customer retention, and finally from a production-oriented definition of marketing to customer-oriented one(transaction to … relationships). Actually all these variables are considered to be the main drivers of Relationship Marketing (RM) that led the …

The current study defines the platform for approaching the subject of marketing financial services to businesses. The … relationship between a financial institution and its business customer has been analyzed in the framework of relationship marketing … and situational factors. While reviewing the history and current trends of marketing financial services to businesses, the …

pricing from a marketing perspective. This paper examines the challenges involved in terms of the two prevalent marketing … paradigms—marketing mix and relationship marketing—to pricing construction work generally, and the traditional contracting (TC …), design and construction (D&C) and speculative building (SB) procurement systems in particular. In general, the marketing mix …

dealer side to the customer side. Today, one of the most important marketing communication tools supporting us to reach … information about customers is “relational marketing”. This study consists of three chapters formed the axis of relational … marketing. In the first three chapters, marketing, modern marketing methods and relational marketing were discussed. In the …

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …