promiser from being accused of cheating. Here, two case studies on promises offered to eligible households the Food Stamp …

newspaper circulation and advertising. The research taken into account trends and developments worldwide print media as well as …

Prior work in marketing has suggested that advertising —levels beneath which there is essentially no sales response …—are rarely encountered in practice. Because advertising policies settle into effective ranges through early trial and error … regression model with two "regimes," in only one of which advertising is effective. Mediating the switch between the two regimes …

-space model based on the Kalman filter, which captures the influence of marketing actions such as brand-level advertising on the … effect of increasing the advertising expenditures for the largest and the smallest brands in this category and find that … these brands can increase their profitability by increasing their advertising expenditures. We also analyze the impact of …

increases in brand advertising activities lead to increases or decreases in consumer price sensitivity. Lack of data to measure … the exposure of individual households to advertisements and to capture competitive activities has been an important … limitation to date. This study, using single source data for a midwestern US market, finds that increased advertising exposures …

demographic characteristics of households and prices, we included variables representing differences between private labels and … choice of nutritious foods. Some households buy fewer healthy cereals simply through reluctance to trust private labels … healthiness of the choice of breakfast cereals, which is a relatively inexpensive product. Households with children and teens buy …

authors evaluate three US guidelines that deal with television advertising of breakfast cereals, which is both heavily … to excessive sugar content. Further, children and adolescents are exposed to more advertising for products that do not … meet the nutritional guidelines. We evaluate the extent to which each of the guidelines impacts advertising of cereals that …