Parent, Milena M.; Eskerud, Line; Hanstad, Dag Vidar - In: Sport Management Review 15 (2012) 2, pp. 145-159
research has examined the branding process within recurring events. This paper addresses this gap by examining the brand … creation process for international recurring sports events. Based on Parent and Séguin's (2008) model for one-off sports events … coverage, geographic location, and history/impact)). An expanded model of event brand creation is proposed, which can be …