A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

organization for successfully administrating of its business area, the brand takes a distinct place, because of the huge potential …

The word “brand” is designated to be a name, term, symbol, or a combination of them all, in order to identify goods and … in Romania, in order to identify all elements supporting this concepts’ brand image, values and beliefs. We appreciate … that supports the development of the company brand image, its good performance and customer relations. …

Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The … of a known brand “name” and no necessity to involve great expenditure on promoting the name, the use of a form of a … famous artists’ surname as a brand can bring the brand managing companies some problems. In case of luxury brands, managers …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

The article deals with basic questions regarding terminology study the concepts of \"brand\" and \"brand management …\", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to …

presents the importance of having a strong brand, it presents several aspects with regard to what brand represents, it points … out what are the main factors for creating brand value. Another important aspect that this paper presents are the four … steps that a company must undertake in order to have a powerful brand in the context of the global market and of stronger …

-based democratization of brand management. Research about this phenomenon has so far mainly focused on investigating just one or more … individual themes and thereby disregarded the inherent multi-layered nature of the internet-based democratization of brand … stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review. The review …