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The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of...
Persistent link: https://www.econbiz.de/10009146927
face an increasingly competitive environment. In this context, university image, satisfaction, identification and loyalty … endeavours a general objective: to analyse the influence of university image, satisfaction and graduated …-university identification on graduate loyalty. After reviewing specific literature, three hypotheses are proposed, linking these constructs with …
Persistent link: https://www.econbiz.de/10009141460
identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the … benefits as an antecedent of customer satisfaction, and the effect of the latter on customer loyalty. … organization in terms of customer loyalty for four types of retailing activities. As result, we observe the role of confidence …
Persistent link: https://www.econbiz.de/10010565870
relationship quality and customer loyalty from an empirical analysis in the context of changing trends in food and grocery … retailing. This study seeks to investigate the influence of relationship marketing cornerstones viz., Customer Satisfaction … relationship quality and behavioural outcomes such as customer loyalty. The study further examines an influence of the relationship …
Persistent link: https://www.econbiz.de/10011137535
This paper presents an historical analysis of relationship marketing. We discuss the roots and the directions of relationship marketing that are considered relevant: their origins, the Industrial Marketing and Purchasing group (IMP) approach to business relationships, the Nordic approach to...
Persistent link: https://www.econbiz.de/10005059579
Persistent link: https://www.econbiz.de/10009403002
The study tests the relationship between motivation, satisfaction, and loyalty using a structural equation model. Data … satisfaction towards the event. On the other hand, they also reveal a direct relationship between overall satisfaction and loyalty …, which hosts every year between 45.000 and 60.000 visitors. Results show that satisfaction towards controlled variables of …
Persistent link: https://www.econbiz.de/10010990978
Persistent link: https://www.econbiz.de/10010993022
insights into the effect of service quality and satisfaction on customer loyalty across different consumption stages. This … study examines the impact of service quality and satisfaction on customer loyalty among novice and experienced customers in … groups; service quality is a major driver of loyalty only for novice customers, while overall satisfaction is a major driver …
Persistent link: https://www.econbiz.de/10010939878
empirical model linking student loyalty to student satisfaction, student trust and student social identification to the … suggest that satisfaction, trust and social identification are both positive and significant predictors of loyalty, and trust … mediates the relationship between satisfaction and loyalty. Based on the results, managerial implications and topics of future …
Persistent link: https://www.econbiz.de/10011007113