This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

Garantir ao consumidor final produtos com qualidade, em especial produtos seguros do ponto de vista de saúde humana, é uma questão de sobrevivência e de competitividade dos agentes ligados à cadeia de produção de amendoim e derivados. Sendo assim, esses agentes devem adequar as suas...

More than ever customer satisfaction has become a key factor for all industry and business enterprises. The article explains about the customers satisfaction esspecialy in the textile industry. First part presents the concept of customer satisfaction and its place in current management models...

The paper shows that a successful sale of a product is determined not only by the quality but also by the country-specific differences in the field of quality management. Although these criteria are world-wide similar, the priorities are national defined differently. Being an essential component...

A company's quality performance is necessarily dependent on its internal quality control and improvement efforts, but also subject to reliable delivery of high quality materials and parts from suppliers. This study identifies four key practices in quality-focused supplier relation and...

Competitiveness is linked to the consumer guarantee of a safe product that satisfies his/her necessities, as well as to the efficiency of the managing and operational practices which aim at reducing costs and losses in the whole chain. This work contributes by analyzing quality management...

Management control in training institutions is still a missing topic in theoretical and empirical management control research. Therefore the following article presents a framework of management control in training institutions based on the main terms discussed in this context. To illustrate and...

Der Beitrag behandelt die erst kürzlich in der Zeitschrift Die Betriebswirtschaft durch Haller (2004) aufgeworfene Frage, ob und inwiefern ein funktionierendes Qualitätsmanagement Einfluss auf die Wirtschaftlichkeit von deutschen Unternehmen nimmt. Konkret wird im Rahmen einer empirischen...

We know from the literature and from experience that consumers combine utilitarian perceptions, emotions, non-logic and symbolic features to produce attitudes, affective states and ultimately, behaviour. This reasoning is valid for the Internet as well. In this work we take a hybrid approach,...