In seinem Beitrag zeigt Ferdinand Dudenhöffer, Universität Duisburg-Essen, dass die Premiumbranche den Autostandort Deutschland stabilisiert. Das weltweite Premiumgeschäft ist die Domäne der deutschen Autokonzerne. Neue Impulse, wie etwa die Kategorie kleiner Premiumfahrzeuge, haben dem...

Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on the hospitality services economy of changing technology, mergers of institutions, increasingly demanding consumers and increased competition have created an atmosphere of volatility and rapid...

New product development (NPD) is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and customers. The high reported failure rates for innovative functional beverages suggest an inability to manage customer knowledge...

Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...

The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...

How consumers’ waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites. Results also show that the potential negative effects of...