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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
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Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland; Ludl, Michaela - Wirtschaftswissenschaftliche Fakultät, … - 2004
Kundenzufriedenheit und psychische Wechselbarrieren sind ma�eblich fr das Niveau der Kundenbindung verantwortlich und zu einem …
Persistent link: https://www.econbiz.de/10005786054
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Relationship Marketing: The Mediating Role of Customer Experiences
Kakeeto-Aelen, Terry Najja; Van Dalen, Jan C. van Dalen; … - Maastricht School of Management (MSM) - 2011
Relationship marketing has received much attention in the last two decades from both practitioners and researchers as one of the strategies firms can employ to remain competitive. Despite this attention, little empirical research has been performed about relationship-marketing practices among...
Persistent link: https://www.econbiz.de/10009416891
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Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia
Dordevic, Dejan; Cockalo, Dragan; Sajfert, Zvonko; … - In: Managing Global Transitions 9 (2011) 1, pp. 039-062
The paper presents research results obtained during the process of modeling a system (processes) for providing satisfaction of a company’s customer needs. The cybernetic model assumes a process approach and appropriate marketing research at the beginning and corresponding evaluation at the end;...
Persistent link: https://www.econbiz.de/10009386247
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Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment
Kakeeto, Dr. Terry Najja Kakeeto-Aelen; Van Dalen, … - Maastricht School of Management (MSM) - 2014
In the marketing arena, the last two decades have been characterised by increased attention towards the subject of Relationship Marketing (RM). Both academics and practitioners today increasingly recognize RM as one of the main marketing strategies that is necessary to keep companies visible and...
Persistent link: https://www.econbiz.de/10010757470
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Business Orientation of Indian Consumer Banking
Kaur, Gurjeet; Gupta, Shruti - In: Global Business Review 13 (2012) 3, pp. 481-507
The study analyzes the overall business orientation of Indian consumer banks by examining five important business philosophies, namely, production orientation, selling orientation, customer orientation, market orientation and relationship marketing orientation. It throws light on the extent to...
Persistent link: https://www.econbiz.de/10010773789
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10010735691
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CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANY’S BUSINESS STRATEGY
Dumitru, Nicoleta Rossela; Stoica, Ivona; Negricea, Costel - In: Holistic Marketing Management 1 (2011) 3, pp. 20-25
Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and...
Persistent link: https://www.econbiz.de/10010667270
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The influence of relationship marketing drivers on marketing and business performance
DUTU, Cristian - In: Timisoara Journal of Economics 5 (2012) 18, pp. 205-220
In the last few decades, both marketing theory and practice have gone through a transformation process, from the approach based on the marketing mix concept (the traditional/transactional approach in marketing) to a relationship-based approach. As a strategic orientation, relationship marketing...
Persistent link: https://www.econbiz.de/10010839305