A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

In resent years, a brand is a powerful mean of differentiation, and that differentiation provides a significant … competitive advantage for firms. Knowing how consumers assess a brand is important. For this reason, we need to determine the … factors which affect to consumer-based brand equity. In this study, the relationships among brand awareness, perceived quality …

The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands … brand equity. These variables include Brand awareness, familiarity, brand image, association, loyalty, preferences and … availability. But it is important to find that how each of these variables contribute towards brand equity for auto mobiles oil. To …

Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other … communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image …, developing brand equity. In global markets, product placement is particularly useful for improving brand equity of brands with a …

initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere … exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain …

The purpose of this study was to explore the influence of holding sport mega-events on city brand awareness and city … brand image, using the 2009 World Games in Kaohsiung and the people of Taiwan as the research subjects. Convenience sampling …-events has a significant effect on city brand awareness. City brand awareness has a significant effect on city brand image. Sport …

Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other … communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image …, developing brand equity. In global markets, product placement is particularly useful for improving brand equity of brands with a …

The term “global brand” has become widely used by the media and by consumers. Although media and consumers call these …? Can we talk about truly global brand equity? And if there were brand image differences between countries, which factors … Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and Mexicans, if …

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its … brand equity? And if there were brand image differences between countries, which factors causes them? The authors conducted … school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and …