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War grounds for business strategies
Schubert, Petr - In: Ekonomika a managment 2008 (2008) 3
In today´s globalised hypercompetition dominated world, companies are often fighting for survival. The article tries to find a way out in the usage of military strategies represented e.g. by the well respected work of the chinese general Sun Tzu "The Art of War". The company´s goal is to...
Persistent link: https://www.econbiz.de/10009398887
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Changes on Asian Markets – Challenge for European Companies
Zamykalová, Miroslava; Gullová, Soňa - In: Současná Evropa 2013 (2013) 3, pp. 147-161
about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …
Persistent link: https://www.econbiz.de/10011195468
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Conditioning Prices on Purchase History
Acquisti, Alessandro; Varian, Hal R. - In: Marketing Science 24 (2005) 3, pp. 367-381
The rapid advance in information technology now makes it feasible for sellers to condition their price offers on consumers’ prior purchase behavior. In this paper we examine when it is profitable to engage in this form of price discrimination when consumers can adopt strategies to protect...
Persistent link: https://www.econbiz.de/10008787610
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Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii
Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10
Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management … dispozitiei unei companii de a se adapta la comportamentul specific de cumparare al clientilor. Procesul de initiere si management …
Persistent link: https://www.econbiz.de/10009246653
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The changes in the company environment - the evaluation of the empirical research
Krause, Josef - In: Ekonomika a managment 2008 (2008) 2
The initial point for the strategy formulation is the complete understanding of the environment. The understanding of … these changes and the trends is crucial for the strategy creation. There are introduced results concerning the corporate … strategy and the environment. 252 answer sheets were obtained. The firms were asked about the level of the created strategy …
Persistent link: https://www.econbiz.de/10009398883
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Strategic Development of Competitive Advantages in Success- Ability Concept in Connection with Resource Based View and Core Competencies
Zich, Robert - In: Ekonomika a managment 2009 (2009) 3
strategy. This concept defines as well own classification of the resources which can create a base for individual advantages. …
Persistent link: https://www.econbiz.de/10009398917
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How companies react to the risks and chances of the global crisis
Kupec, Olga - In: Ekonomika a managment 2009 (2009) 3
The global economy is getting through the deepest global economic crisis. This crisis involves almost all branches and companies. There are many ways and options how the companies can face the rapidly changed situation. The important thing is that managers should recognize the changes in the...
Persistent link: https://www.econbiz.de/10009398943
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Company Management in a Global Business Environment - Old Concepts with New Content
Špaček, Miroslav - In: Ekonomika a managment 2008 (2008) 3
undeterminable parameters which can hardly be described by routine mathematical tools. At these circumstances corporate management …. Management process is subject to Corporate Governance principles, which are becoming universal in global business environment …
Persistent link: https://www.econbiz.de/10009401131
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Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor
Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75
Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a organizatiei. Managementul relatiilor cu clientii presupune schimbarea radicala a activitatii si strategiilor organizatiei, in raport cu evolutia traditionala. De la stadiul in care...
Persistent link: https://www.econbiz.de/10005162791
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Magazinul online: Strategii si tehnici de marketing in perioada de criza economica
Gheorghe, Alexandru Dan; Gogescu, Alin Raul; Duminica, Ion - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 60-71
Economia continua sa schimbe mentalitatile consumatorilor atunci cand trebuie sa adopte o decizie de cumparare. Cel mai important lucru pentru vanzatorii online rezulta din timpul pe care cumparatorii il aloca documentarii, perioada care este in continua crestere, fiind un rezultat al rafinarii...
Persistent link: https://www.econbiz.de/10009148967