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CORPORATE CULTURE AS AN ANTECEDENT OF SUCCESSFUL EXPLORATION AND EXPLOITATION
MATZLER, KURT; ABFALTER, DAGMAR E.; MOORADIAN, TODD A.; … - In: International Journal of Innovation Management (ijim) 17 (2013) 05, pp. 1350025-1
and exploitation, innovation success and firm performance. It is tested on a sample of 232 CEOs of corporations in the US …, innovation success and performance. More specifically, we find significant positive relationships between hierarchy culture and … influences both exploitation and exploration. Exploration and exploitation are positively related to innovation success and firm …
Persistent link: https://www.econbiz.de/10011011133
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Absorptive capacity, innovation and cultural barriers: A conditional mediation model
Leal-Rodríguez, Antonio L.; Ariza-Montes, José A.; … - In: Journal of Business Research 67 (2014) 5, pp. 763-768
capacity (RACAP). This study addresses these two dimensions separately, and analyzes their influence on innovation outcomes (IO …
Persistent link: https://www.econbiz.de/10011049969
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Managing core competences to create value for customers
Neganova, Irina Sergeevna - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 304-317
This article investigates the role of company's core competences in increasing product value for customers. The conceptual model included the steps of managing a company's core competences confirms that developing core competences makes company's products more valuable for its customers and thus...
Persistent link: https://www.econbiz.de/10009353058
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Exploring Customer Value Formation: A Customer Dominant Logic Perspective
Voima, Päivi; Heinonen, kristina; Strandvik, Tore - Hanken Svenska Handelshögskolan - 2010
development and innovation. …
Persistent link: https://www.econbiz.de/10008534562
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CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANY’S BUSINESS STRATEGY
Dumitru, Nicoleta Rossela; Stoica, Ivona; Negricea, Costel - In: Holistic Marketing Management 1 (2011) 3, pp. 20-25
Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and...
Persistent link: https://www.econbiz.de/10010667270
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CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY
DUMITRU, Nicoleta Rossela; STIOCA, Ivona; NEGRICEA, Costel - In: Holistic Marketing Management Journal 1 (2011) 3, pp. 16-21
Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and...
Persistent link: https://www.econbiz.de/10010894402
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MANAGING CUSTOMER-DRIVEN BUSINESS MODEL INNOVATION
PYNNÖNEN, MIKKO; HALLIKAS, JUKKA; RITALA, PAAVO - In: International Journal of Innovation Management (ijim) 16 (2012) 04, pp. 1250022-1
reports a case study on customer-driven business model innovation. The resulting four-phase process framework is based on …
Persistent link: https://www.econbiz.de/10011011085
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PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
Luigi, Dumitrescu; Oana, Stanciu; Mihai, Tichindelean; … - In: Studies in Business and Economics 6 (2011) 2, pp. 19-26
Nowadays, innovation goes so much further than merely products. In order to thrive in this extremely competitive …
Persistent link: https://www.econbiz.de/10009366391
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Entrepreneur proactiveness and customer value: the moderating role of innovation and market orientation
Shabbir, Shahbaz; Ahmed, Khursheed; Kaufmann, Hans Ruediger - In: World Review of Entrepreneurship, Management and … 6 (2010) 3, pp. 189-205
value through innovation and market orientation. The paper also aims to investigate the differences in perception of … entrepreneur (n = 60) and the other for firm customer (n = 60). Data for entrepreneur proactiveness, innovation and market … clear from the results that innovation and market orientation mediate the relationship between entrepreneur proactiveness …
Persistent link: https://www.econbiz.de/10008755705
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FROM LEAN PRODUCT DEVELOPMENT TO LEAN INNOVATION: SEARCHING FOR A MORE VALID APPROACH FOR PROMOTING UTILITARIAN AND EMOTIONAL VALUE
GUDEM, MARTIN; STEINERT, MARTIN; WELO, TORGEIR - In: International Journal of Innovation and Technology … 11 (2014) 02, pp. 1450008-1
This paper considers the role of lean product development (LPD) as part of a company's overall innovation strategy. Our … fit beyond incremental innovation in the technological domain. Lean innovation (LI) is therefore introduced as an … that lean principles should not be limited to product development, but should concern all aspects of a company's innovation …
Persistent link: https://www.econbiz.de/10010754699