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Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
Grönroos, Christian; Ravald, Annika - Hanken Svenska Handelshögskolan - 2009
The discussion of a service-dominant logic has made the findings of decades of service marketing research a topic of … interest for marketing at large. Some fundamental aspects of the logic such as value creation and its marketing implications … are more complex than they have been treated as so far and need to be further developed to serve marketing theory and …
Persistent link: https://www.econbiz.de/10008540911
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Servitization as a Productive Strategy of a Firm - Evidence from the Forest-Based Industries
Viitamo, Esa - Elinkeinoelämän Tutkimuslaitos (ETLA) - 2013
A central aspect of the industrial evolution in the advanced economies is the phenomenon called servitization. In general, the term servitization or product-service transition is used to highlight the change, where the tangible offering of a manufacturing firm is augmented with intangible...
Persistent link: https://www.econbiz.de/10010987118
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1 + 1 does not always equal value creation: The case of YouTube
Kuppelwieser, Volker; Simpson, Merlin; Chiummo, Gabriel - In: Marketing Letters 24 (2013) 3, pp. 311-321
Early services literature and the original service-dominant logic (SDL) work of Vargo and Lush (Journal of Marketing 68 …
Persistent link: https://www.econbiz.de/10010989701
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Perspective Shifts in Marketing: Toward a Paradigm Change?
Golinelli, Gaetano M.; Barile, Sergio; Saviano, Marialuisa - In: Service Science 4 (2012) 2, pp. 121-134
The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm …><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of marketing over the last few decades. Through the … marketing theory advances in the last few decades, recognizing their scientific positioning and the theoretical connections …
Persistent link: https://www.econbiz.de/10010990675
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Smart Service Systems and Viable Service Systems: Applying Systems Theory to Service Science
Barile, Sergio; Polese, Francesco - In: Service Science 2 (2010) 1-2, pp. 21-40
The objective of this paper is to review recent developments in service theory and systems theory with a view to identifying common features between the two. In particular, the study explores the issue of whether so-called `smart service systems' can be understood in terms of the `viable systems...
Persistent link: https://www.econbiz.de/10010990689
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Service-Dominant Logic as a Foundation for Service Science: Clarifications
Vargo, Stephen L.; Akaka, Melissa Archpru - In: Service Science 1 (2009) 1, pp. 32-41
the Academy of Marketing Science</i> <b>36</b>(1) 18-20.]; Spohrer et al. [Spohrer, J., S. Vargo, N. Caswell, P. Maglio …</i>.]). Service-dominant (S-D) logic (Vargo and Lusch [Vargo, S., R. F. Lusch. 2004a. Evolving to a New Dominant Logic for Marketing …. <i>Journal of Marketing</i> <b>68</b>(1) 1-17.] [Vargo, S., R. F. Lusch. 2008. Service-Dominant Logic: Continuing the …
Persistent link: https://www.econbiz.de/10010990697
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Quality in marketing process and networking value co-creation: some evidences in hospitality industry
Corte, Valentina Della; DiTaranto, Enrico - In: MERCATI E COMPETITIVITÀ 2014/2 (2014) 2, pp. 53-80
and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors …
Persistent link: https://www.econbiz.de/10010876179
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CHALLENGES FOR PRODUCT AND SERVICE PROVIDERS IN OPEN INNOVATION WITH CUSTOMERS IN BUSINESS-TO-BUSINESS MARKETS
PAASI, JAAKKO; LAPPALAINEN, INKA; RANTALA, TUIJA; … - In: International Journal of Innovation Management (ijim) 18 (2014) 02, pp. 1450012-1
The purpose of this paper is to empirically study challenges faced by product and service providers when innovating openly with customers in business-to-business (B-to-B) markets. The study aims to fill the research gap of how the challenges vary in different types of customer involvement in...
Persistent link: https://www.econbiz.de/10010883138
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Service Systems Engineering
Böhmann, Tilo; Leimeister, Jan; Möslein, Kathrin - In: Business & Information Systems Engineering 6 (2014) 2, pp. 73-79
Service systems engineering (SSE) focuses on the systematic design and development of service systems. Guided by a value proposition, service systems enable value co-creation through a configuration of actors and resources (often including a service architecture, technology, information, and...
Persistent link: https://www.econbiz.de/10011001282
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Organizational needs: A co-creation and human systems perspective
Korhonen, Heidi - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. 214-227
The concept of need is embedded in economic systems. Since the concept originates in individual psychology, it is not well understood at the organizational level and other higher systemic levels. We address this gap by drawing on research on human needs, on organizations, and on value...
Persistent link: https://www.econbiz.de/10010954469