consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main …

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … article focuses on brand loyalty as an important company asset. Defining the concept and typology of brand loyalty supports …

The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each … relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of … various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand …

impression management (OIM) is essentially analogous to brand management. To date, however, there is a dearth of literature that … links OIM and brand management. Taking this into account, this paper dovetails OIM and brand management literature … the organisation's brand. This, we argue, permits the organisation to leverage their brand as a revenue generator in the …

The article deals with basic questions regarding terminology study the concepts of \"brand\" and \"brand management …\", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to …

presents the importance of having a strong brand, it presents several aspects with regard to what brand represents, it points … out what are the main factors for creating brand value. Another important aspect that this paper presents are the four … steps that a company must undertake in order to have a powerful brand in the context of the global market and of stronger …

-based democratization of brand management. Research about this phenomenon has so far mainly focused on investigating just one or more … individual themes and thereby disregarded the inherent multi-layered nature of the internet-based democratization of brand … stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review. The review …