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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit … und eine stärkere Kundenbindung grundsätzlich erfüllen lassen. …
Persistent link: https://www.econbiz.de/10009207037
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Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland; Ludl, Michaela - Wirtschaftswissenschaftliche Fakultät, … - 2004
Kundenzufriedenheit und psychische Wechselbarrieren sind ma�eblich fr das Niveau der Kundenbindung verantwortlich und zu einem …Auf Basis des Determinanten-Modells der Kundenbindung von Peter (1997) werden die Wirkungszusammenh�ge beim Einsatz … von Kundenkarten auf die Kundenbindung berprft. Das kausale Modell der Kundenbindung besitzt in dieser empirischen Studie …
Persistent link: https://www.econbiz.de/10005786054
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings 2013
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10011263050
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10010735691
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Marketing Models of Service and Relationships
Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
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Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan
Kao, Yie-Fang; Huang, Li-Shia; Yang, Ming-Hsien - In: International Journal of Revenue Management 1 (2007) 1, pp. 79-96
As the change of economical environment, customers consume sometimes merely for fun, joy and pleasure instead of problems solving or specific product function. For consumers, sports performance means more than competition, but the entertainment, excitement and wonderful memories. For most sport...
Persistent link: https://www.econbiz.de/10008539526
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Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan
Kao, Yie-Fang; Huang, Li-Shia; Yang, Ming-Hsien - In: International Journal of Revenue Management 1 (2007) 1, pp. 79-96
As the change of economical environment, customers consume sometimes merely for fun, joy and pleasure instead of problems solving or specific product function. For consumers, sports performance means more than competition, but the entertainment, excitement and wonderful memories. For most sport...
Persistent link: https://www.econbiz.de/10005751534
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A MODEL TO EVALUATE STAKEHOLDER DYNAMICS DURING INNOVATION IMPLEMENTATION
POSTEMA, TIM; GROEN, AARD; KRABBENDAM, KOOS - In: International Journal of Innovation Management (ijim) 16 (2012) 05, pp. 1250025-1
The introduction of innovations in organizations with high professionalization seems to lead to mixed results in practice. It is widely known that innovation adoption success is largely dependent on user commitment and absorption of the innovation in work processes. However, the hardest task for...
Persistent link: https://www.econbiz.de/10010883150
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Die Balanced Scorecard als Basis einer Customer Care Scorecard zur Konzeption einer systematischen Kundenpflege
Klein, Nicole - Wirtschaftswissenschaftlichen Fakultät, … - 2009
Die wirtschaftliche Entwicklung der letzten Zeit hat gezeigt, wie schwierig es für die Unternehmen ist, langfristigen Erfolg zu gewährleisten. Nachdem in der Vergangenheit die meisten Faktoren innerhalb der Firmen wie beispielsweise Kosteneinsparungen oder Prozessoptimierung bereits auf dem...
Persistent link: https://www.econbiz.de/10009149276
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Customer-perceived internet banking service quality: a study in national capital region of India
Singh, Shamsher - In: International Journal of Financial Services Management 7 (2014) 2, pp. 113-138
With the advancement of technology and growth in internet penetration, the banking sector has developed different channels to customer for their banking needs such as ATM, internet banking and tele-banking. Internet banking is based on the uses of the internet and mainly used in urban areas. It...
Persistent link: https://www.econbiz.de/10010884842