Background: Despite a recent surge in tobacco advertising and the recent advertising ban ( pending enforcement at the … 2003, observing, documenting, and collecting cigarette advertising on billboards, storefronts and at point of sale along … newspapers. Results: Cigarette advertising was ubiquitous in the environment, present in news and in film magazines, but not in …

and the extent of youth exposure to those trailers. DESIGN: Content analysis combined with Nielsen data measuring media …: Exposure among youth aged 12 to 17 years to televised movie trailers that included smoking imagery. RESULTS: Of the movie …) movies. Ninety-five percent of all youth aged 12 to 17 years in the United States saw at least 1 movie trailer depicting …

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth … in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Children are important targets of advertising campaigns from companies. However, children have been found to be … particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of … consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour …

education, advertising regulation, etc. References.. …

-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory … provide insights into the impact of negative press relative to advertising efforts. Specifically, the impact of television … investigated period. With relatively little effort being undertaken and with its cunent strategy, fresh meat advertising is found …

Duration intervals measure the dynamic impact of advertising on sales. More precise, the p per cent duration interval … measures the time lag between the advertising impulse and the moment that p per cent of its effect has decayed. In this paper …, we derive an expression for the duration interval for a general dynamic model linking sales to advertising. Additionally …