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The advent of service-dominant logic has led to increasing attention being given to value experienced by customers in the marketing literature. Customers’ shopping value is multidimensional and consists of two dimensions, namely utilitarian value and hedonic value. The main objective of this...
Persistent link: https://www.econbiz.de/10010822334
Knowledge of customers’ image of a store is an essential factor in the management of retail outlets. This article presents a case study of the effect of the image customers have of a shoe store on their satisfaction, based on a descriptive and quantitative survey, with the application of a...
Persistent link: https://www.econbiz.de/10010843522
Researchers have shown that there is a relationship between the retail environment and revenue in retail and service outlet stores, satisfaction and product selections and evaluations. A consumer's retail experience is affected by their emotional states, retail store attributes and parking...
Persistent link: https://www.econbiz.de/10010669401
Persistent link: https://www.econbiz.de/10005674214
This working paper explores affective, cognitive, conative and action consequences of customer satisfaction focusing on the dimensionality of responses to satisfaction and their interrelations. For the purpose of the present working paper, affective, cognitive, conative and action consequences...
Persistent link: https://www.econbiz.de/10004971458
Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is …
Persistent link: https://www.econbiz.de/10008755183
This paper develops a two-period game model of a supply chain consisting of one manufacturer and one retailer to investigate the pricing and effort investment decisions when customer satisfaction is considered. We assume that both players are risk averse and divide the retailer's effort into...
Persistent link: https://www.econbiz.de/10008755275
As a result of recent global trends, high street retailers are under increasing pressure to sustain the low cost business model whilst at the same time fulfilling the needs of an increasingly demanding consumer. This paper examines customer expectations of product quality and customer...
Persistent link: https://www.econbiz.de/10011266455
Samsung Electronics entered the mobile device market on the back of their successes in other markets for electronic devices. The mobile device space in South Africa was dominated by Nokia and Blackberry and in a short space of time Samsung stormed into a tie for the top spot alongside Blackberry...
Persistent link: https://www.econbiz.de/10011132512
The purpose of this paper is to examine the discussion among marxists about the rate of profit. This is done by the method of symptomatic reading, hence in a different way from what has become standard. Beginning from the fact that Marx and his critics draw diametrically opposite conclusions...
Persistent link: https://www.econbiz.de/10005789922